10 Important Points In Making a Google Friendly Website
These days, online marketing companies are doing everything they can to increase website traffic and online sales without incurring any costs. One of the most effective ways to achieve this is through SEO or search engine optimization. While many businesses focus only on areas such as content creation and social networking, they often overlook important techniques that are beneficial for search engines such as Google and Bing.
Although content and social media marketing channels are relatively new in the context of SEO, they may not always be the most effective. While you can create and share valuable content across your social media platforms, this does not always translate to improved search engine optimization results. SEO principles are a set of techniques designed to make your website easily discoverable by both users and search engines.
Here are 10 IMPORTANT points to make a website Search Engine friendly…
1. Optimizing Website URLs
Sometimes website content manager populates a page URL (link) along with unrelated and meaningless characters in the address bar by default. Page URLs are intended for connecting with websites and other pages. It is very important that the URL shows the page link correctly.
Solution: Make sure these URLs are free of any meaningless characters and are optimized for search engines
2. Optimizing Website’s Speed:
One of the most important SEO parameters that plays a key role in Google’s ranking algorithm is the loading speed of pages on your website.
Solution: By utilizing the free tool that Google has released to public, you can check the speed of your web pages. You can also utilize the insights this tool provides to improve your website’s speed
3. Optimizing The Internal Links:
Page Rank is one of the parameters that Google uses in its ranking. A higher page rank gives you a better chance of increasing your site’s rank in search results. Page rank is a score that is given to internal pages using a formula. This score is allocated to every page that is given a URL on the website.
FORMULA: The score given to internal links by Page Rank = Page Rank (divided by) The number of internal links
Page Rank – 8 – & 40 internal links = Page Rank of 0.2 for each internal link
Page Rank – 8 – & 10 internal links = Page Rank of 0.8 for each internal link
Solution: Review your internal link structures and make sure they are not linking to any unnecessary pages sometimes resulting in “Page Not Found”
5. Problem Solving For Search Engine Spiders
Sometimes, websites include important content such as pictures in page pop-ups without considering a return link to the main page. This can create problems for search engine crawlers, as the pop-up may lead them to a page or somewhere unintended. Search engines tend to avoid showing pages in search results that do not provide optimal usability for viewers, which may cause your page to not appear in search results.
Solution: To prevent search engine crawlers from crawling pop-ups, block them in the “robots.txt” file or use a “nofollow” tag.
6. Optimize Schema Markups
In 2011, Google, Yahoo and Bing created a new HTML code that helped them better understand the web and collaborated together. The result of this collaboration was “schema.org”. There are a variety of schema designs you can utilize to introduce your products or services to search engines. According to search engines, to have a semantic website, it is vital that the pages of your sites have been marked based on sechema.org.
Solution: Check your site’s HTML code and make sure it is based on schema markings. You can also use a small handy tool like Google Structured Data Testing Tool to properly handle the marking.
7. Optimize User Interface
The better the user experience of your website is, the better it is for search engine crawlers. Google’s Panda algorithm also considers user experience as an important parameter. Therefore, it is crucial to design and code your website with the usability of the visitors in mind, in order to improve the experience for both users and search engine crawlers.
Solution: To ensure that your website is optimized for usability, you can use analysis tools and follow the recommendations they provide to fix any issues. You can also hire professionals to perform an analysis and make necessary improvements. It’s also important to create a search tool for your website and ensure that the keywords being searched for have relevant content to provide a seamless user experience.
8. Optimizing Code/ Important Content
If you pay attention to e-commerce websites, you’ll realize that they categorize their products and create sub-categories, and under each item there’s a part for promotional texts. This is suitable for humans, but not for search engines. The content you place below the products is of little importance to search engines, so try to write the content before your product images.
Solution: Utilize the HTML section, move your product description before the photo and try to write your text commercially appealing.
9. Use Proper HTML Elements For Page Templates
Search engines use HTML to understand content and page relationships. Using the right HTML elements in your pages optimizes your content and increases the chance search engines can find its relevance to other pages.
Solution: Be sure to use H1 to H6 tags in the description and use and the [alt] tag for the images in your templates.
10. Google Webmaster Tools
Make sure your site is registered and is enabled in the Google’s Webmaster Tools. This tool allows Google to contact you for any problems that has been encountered in regards to your website.
At Netware Studio we can help you create a website by implementing best SEO practices in mind. Netware Studio has been recognized as one of the Top 10 San Diego Web Design Agencies, by DesignRush. With over 9,300 agencies from over 50 different countries, many professionals trust DesignRush to connect them with service providers all over the world.