NETWARE STUDIO

Software that runs the business.

From call-routing CRMs to multi-tenant SaaS and AI agents, we design, build and run the platforms companies depend on every day. Custom software development in San Diego, for clients everywhere.

Book a scoping call See the platforms

A CRM we built and run for insurance agencies: call routing, lead distribution, quoting and AI follow-up in one system. Sample data shown.

What we build

Each one replaces something your team is fighting with today.

Custom softwareInternal systems shaped around how your business actually runs.Replaces spreadsheets and copy-paste Custom CRMPipelines, dialer, SMS, quoting and commissions in one system you own.Replaces per-seat CRM bills SaaS and MVPsAuth, billing, multi-tenant data and launch, from a team that runs its own SaaS.Replaces a slide deck with a product Web applicationsPortals, dashboards, ordering and booking on Next.js and Postgres.Replaces marketplace fees and email orders AI automationAgents that follow up, take intake and keep the team on task, inside your tools.Replaces manual follow-up IntegrationsDialers, lead vendors, carriers, payments and accounting in one flow.Replaces fragile Zap chains

We also handle web design, hosting and technical SEO for the sites around your software.

Everything a serious platform needs, in-house.

The same team designs the screens, writes the code, wires the phones and keeps it running.

Telephony and messaging

  • Inbound call routing and IVR
  • Ring groups, queues and overflow
  • Call recording and talk-time reporting
  • Two-way SMS and automated texts

AI agents

  • Lead follow-up and qualification
  • SMS assistants that assign and chase tasks
  • Document and data extraction
  • AI analysts over your own data

Leads and sales

  • Lead distribution and round-robin
  • Vendor and source tracking
  • Pipelines, quoting and commissions
  • Online raters and estimators

Payments and billing

  • Subscriptions and usage billing
  • Marketplace payouts and refunds
  • Invoicing and deposits
  • Revenue and profit reporting

SaaS foundations

  • Multi-tenant accounts and workspaces
  • Roles, permissions and audit trails
  • Admin consoles and approval flows
  • Onboarding and team invites

Data and reporting

  • Real-time dashboards
  • Scheduled and custom reports
  • Data imports and migrations
  • Analytics on calls, leads and sales

Integrations

  • REST APIs and webhooks
  • Lead vendors, carriers and dialers
  • Payments, accounting and email
  • Ad platforms and analytics

Design and infrastructure

  • Product design and design systems
  • Web apps, portals and mobile apps
  • Cloud hosting, backups and monitoring
  • Technical SEO and performance

Built with Next.js, React, TypeScript, Postgres and Supabase, Vercel, Cloudflare, Stripe, Telnyx and the Claude API.

Six tabs become one system.

Most teams run on a stack of subscriptions held together by copy-paste. We replace it with software built for your workflow, where every record lives in one place.

Before scattered tools

Spreadsheet CRM, 14 seats Dialer Zap chains Accounting Shared inbox

After one platform

Your platform

Data and reports Leads and pipeline Calls and SMS AI follow-up Quotes and billing Team and roles

One database. One login. No seat fees. You own the code.

Platforms we've designed, built and run.

Some are our own products. Others run our clients' businesses. Names withheld; the work speaks for itself.

Live calls6 in queue
Inbound, TX, final expenseRouted to Dana in 3s
Inbound, FL, term lifeRouted to Marco in 4s
Missed call, CAAI text sent

Insurance agency CRM

Our own product. Call routing, lead distribution, sold-lead reporting and AI follow-up for life insurance sales teams.

Next.js, Supabase, Telnyx, Claude

Creative approval platform

Our own product. Media buyers submit ad sets; admins review and approve before anything goes live.

AI task manager

Our own internal tool. Assigns, chases and reports on team tasks over SMS, powered by Claude.

Call routing and lead marketplace

Real-time inbound call distribution, buyer and seller accounts, billing, refunds and profit reporting.

Online life insurance rater

Instant quotes from carrier rate tables, feeding qualified leads straight into the CRM.

Sales accountability tracker

Daily goals and production tracking for managers and their downline agents.

Sales training platform

Courses, progress tracking and certification for new agents.

Catering ordering platform

Menus, orders, payments and kitchen operations, replacing a marketplace and its fees.

CTV ad intelligence library

Captures and catalogs competitor streaming-TV ads for creative research.

Local SEO engine

Builds and maintains service-area pages across every city a home-services brand covers.

Lead capture backends

Forms, routing and instant alerts for healthcare, dental and service businesses.

A fixed price before any code.

  1. Scope

    We map the workflow and write a spec with a fixed price and timeline.

  2. Design

    You approve the data model and clickable screens before the build.

  3. Build

    Weekly demos on a live staging link, so you see progress, not reports.

  4. Run

    Launch, monitoring and support. The code and data stay yours.

We already know your workflows.

Insurance agencies

Lead distribution, call routing, quoting and downline tracking.

 Restoration and home services

Job intake, dispatch, estimating and local lead engines.

 Healthcare and dental

Patient intake, lead capture and practice growth systems.

 Professional services

Client portals, scheduling and internal tools for firms.
“Focused, responsive and punctual with deliverables. They provide a level of customer engagement that makes the project succeed.”
J Santos, client

Plan your build

All guides
Cost guideHow much does a custom CRM cost? Build vs buyHubSpot or a custom CRM: when owning it pays off Cost guideWhat a SaaS MVP really costs to launch

Outgrown your tools? Let's scope the replacement.

A 30-minute call. You leave with a rough range and a plan, whether you hire us or not.

Book a scoping call