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By Sina Ouji 28 August 18

Importance Of Website’s Speed And It's Role In SEO

In the world of online marketing, website appearance is often the main focus of many businesses. However, website speed is just as important and should not be overlooked. In fact, the speed of a website can greatly affect its usability and overall success. Even if your website has a great design and high rankings, slow load times can deter visitors and reduce its effectiveness. The speed of a website is determined by the load time of its content, and it is essential to optimize it if you want to realize the full potential of your website. Increasing website speed can lead to many benefits, including higher rankings and better overall results. If you want to improve your website’s speed and achieve better online success, here are some things to consider.

Why is the website’s load speed important?

To boost Google ranking
In Google’s algorithm, page speed is a ranking factor. This means that when your website’s speed is slow, search engines will be able to load fewer pages due to their limited capabilities. This can significantly impact how your website is indexed, affecting its overall visibility and discoverability on search engines.

To reduce Bounce rate
The bounce rate of a website is the percentage of visitors who leave the site without visiting other pages. A slow loading website can contribute to a high bounce rate as visitors may become frustrated and leave. This can lead to lost traffic and potential customers, as well as negatively impacting the website’s search engine ranking. Google regularly evaluates a website’s traffic, and a slow loading speed can result in a lower ranking. While a website may appear on the first page of search results, a slow loading time can reduce the overall quality of the user experience, and may be seen as unfavorable by both visitors and search engines. It is important to optimize website speed to ensure a positive user experience and maintain a good search engine ranking.

Increasing conversion rate
A website’s load time is a critical factor in its success. Slow load times can deter visitors from exploring your website, resulting in a loss of potential customers and decreased revenue. Studies show that every second of delay can cost as much as 7% of sales. High load times can also affect your online marketing efforts, as they lead to customers abandoning the purchase process. It’s crucial to optimize your website’s speed to provide a seamless user experience and ensure that visitors stay on your website and navigate to other pages. In addition to increasing revenue, faster websites also enhance the efficiency of your marketing campaigns.

Customer satisfaction
In today’s digital age, customers expect instant gratification when visiting a website. To provide a satisfactory user experience, website speed is crucial. If your website is slow to load, visitors will quickly lose interest and seek out a faster alternative. This can result in a significant loss of potential customers and revenue. In order to increase customer satisfaction and drive sales, it is important to invest in optimizing your website’s speed and performance.

Ways to speed up the website
There are some effective ways to speed up your website as which we will briefly cover:

  • Adjusting the size of an image before uploading

If you use a content management system like WordPress or Joomla, you may have discovered that it is possible to upload images at their full size and then adjust their dimensions through the website’s backend. However, uploading full-size images can impact the speed of your hosting service. To avoid this, it is advisable to adjust the size of your images using a photo editing program before uploading them. This will ensure that your website’s pages load quickly and efficiently, improving the user experience for your visitors.

  • Removing unnecessary plugins

In modern web design, many plugins and scripts are readily available to designers, leading to their frequent use. However, it is important to keep in mind that each plugin requires resources to run and the excessive usage of such resources can significantly reduce the speed of your website. Therefore, it is important to evaluate the necessity of each plugin and script before incorporating them into your website. Keeping the number of plugins and scripts to a minimum can help increase your website’s speed and overall performance.

  • Utilize more popular plugins

When considering adding a new plugin to your website, it is important to take into account its effect on your site’s speed and performance. While plugins can add valuable features and functionality to your site, they can also slow it down and use up valuable resources. Before installing a new plugin, be sure to research whether it is optimized for speed and quality. If you notice a decrease in your site’s speed after installing a new plugin, consider exploring more popular options that are tested by many users for speed and security and have a strong support team. This will help ensure that your site remains fast and responsive for your visitors.

  • Updating your website

When it comes to updating your website, it is important to first check if your content management system (CMS) or e-commerce platform has any available updates. Once you have confirmed that an update is available, it is essential to back up your website before proceeding with the update. CMS developers are continually working to improve their code, particularly in terms of speed, so upgrading to the latest version can significantly boost your website’s speed.

  • Make use of Content Delivery Networks (CDN)

A Content Delivery Network (CDN) is a collection of distributed servers across the globe. When visitors access your website, instead of connecting to your hosting servers directly, they can access the cached version of your website from the closest CDN server to their location. This can result in faster load times for your visitors, especially for those located far from your hosting server’s central location. Additionally, if your hosting server becomes overloaded with visitors, a CDN can direct them to another server, ensuring that your website remains accessible. Not using a CDN could lead to slower load speeds for your visitors and server crashes.

  • Activate browser caching

When a website has browser caching enabled, the web browser stores a copy of the website’s pages locally on the user’s device. When the user revisits the website, the cached version is used instead of reloading the entire content. This saves the resources normally used to load the website and speeds up the experience for the visitor. Browser caching can be enabled through the website’s code or through the use of caching plugins. By utilizing browser caching, website owners can improve the speed and efficiency of their website, resulting in a better user experience for their visitors.

Don’t let your website’s slow loading times and speed hinder your business’s growth. Contact Netware Studio for a free audit of your website to identify the areas for improvement, and receive expert suggestions to speed up your website. At Netware Studio, we prioritize your visitors’ experience, and every project we build is designed to ensure they have the best possible experience.