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By Sina Ouji 12 September 18

How To Write An Effective Title Tag?

Titles are a crucial component of a website. Crafting a good title, despite its apparent ease, can significantly impact website performance. Here are some important tips for creating effective title tags, which are essential for search engine optimization and other critical functions.

Reconsider your title’s length
Search engines such as Google have a specific limit for the length of title tags, and it is important to adhere to these guidelines for optimal results. If a title is too long, search engines will cut it off and replace the remaining text with ellipsis, potentially omitting important information about your website.

It is recommended that the title length should be around 60 characters, which is approximately 600 pixels in length. It is important to note that some characters take up more space than others, and uppercase characters should be avoided to prevent Google from limiting the number of characters displayed.

Additionally, search engines may add your brand to the title, further shortening the available space for the main title. While there are no penalties for using a long title, it is important to consider the user experience and think like the person doing the search. To prevent search engines from re-writing the title tag, there are certain strategies that can be employed.
Pay attention to the keyword placement
Title tags are important for search engine optimization (SEO), and should be written with keyword placement in mind. It’s best to start the title with the most important keyword(s) that accurately represent the content of the page, and then include less important keywords further down the title. This will help search engines understand the topic of the page and improve its visibility in search results for relevant queries. Keep in mind that the title tag is also what appears as the clickable link in search results, so it’s important to make it both informative and enticing to the user.

Keyword separation
Use dash (-), pipes, or vertical lines for text separation. Do not use commas, underscores, dashes or punctuations unless the keyword is written that way.

Sentence Structure
When creating title tags, it is important to keep the main phrase short and concise. Using conjunctions such as “and,” “if,” “but,” and “then” can result in the phrase turning into a sentence, which is not ideal for a title tag. Therefore, it is best to avoid using conjunctions and focus on using important keywords that accurately describe the content of the page. Additionally, including your brand name or website name at the end of the title tag can help increase brand recognition and make it easier for users to remember your website.

Don’t overdo SEO keywords
While there is no penalty for using long titles in Google, it’s important to avoid putting too many keywords in titles, as this can result in a poor user experience and potential trouble with search engines.

For example:

Using titles like “ticket sale, cheap tickets, cheap ticket sale, buy cheap ticket, cheapest ticket” is not effective for the person searching and can lead to penalties.

Avoid using titles that contain a list of keywords or using the same keyword repeatedly. This practice is unnecessary and inadvisable, as search engines understand variations of keywords.

Give every page a unique title
Having unique titles is important for search engines to find your content valuable and increase click-through rates. With modern CMS and code-based templates, it is now possible to create unique and data-driven titles for important pages on your website, even if you have hundreds or thousands of pages.

For example, if you have thousands of product pages with a database of product names and categories, you can use them to create different titles such as the brand name, product category, or product name. Default titles such as “home” or “new page” should be avoided because they can be seen as duplicate content and reduce click-through rates. It’s important to ask yourself if you would click on a page that is called “product page” or “untitled”.
Take advantage of your brand
Adding your brand name to the titles of your website can increase click-through rates, especially if you have a well-known brand. However, it is recommended to add the brand name at the end of the title. In some cases, you may want to focus on your brand in pages such as the homepage or the about us page. As previously mentioned, Google may automatically add your brand name to your title. It is important to preview your search results to ensure that the title is displayed correctly and contains all the necessary information.

Write for your customers
Title tags play a crucial role in SEO, but it is essential to remember that you should write for the audience who will find your content valuable to increase click-through rates. While optimizing and using keywords is important, you must also consider the user experience when writing your title tags. Your title tag is the first thing a new visitor reads about your brand, and it is the first impression you make. It is crucial to ensure that your title conveys a positive, clear, and accurate message.

In today’s digital age, having an online presence is vital to the success of any business. Your website is often the first point of contact with potential customers, making it important to have a strong first impression. One of the most important elements of your website is the title tags. These tags not only impact your website’s search engine rankings, but they also play a critical role in attracting visitors and increasing click-through rates. At Netware Studio, we understand the significance of effective title tags in creating a positive and lasting impression on your audience. Our team of experts is well-versed in the latest SEO techniques, and we can design a website for you that incorporates the most effective title tags. Contact us today to learn more about our services and how we can help your business succeed in the online world.