How to write an effective title tag?
Titles are an essential part of a website. A good title, as effortless as it might be to write one, could be very effective. Here are some important suggestions for creating effective title tags, which are important for search engine optimization and other important purposes.
Reconsider your title’s length
Search engines, such as Google Search, will cut long titles at a certain point and replace the remainder with ellipsis “…”. It is possible that the cut-off section includes important information about your website. The suggested length for your title is around 60 characters. Although the exact limit is a bit more complex, but it is around 600 pixels. Some characters may take up more space, for example a character such as uppercase “M” takes much more space than lowercase “i”.
Avoid typing with uppercase characters, because it limits the numbers of characters google will show.
Keep in mind it is possible for search engines to show a different title than what you provide as title tag, despite of your reasonable title length.
For example, google may add your brand to the title like this example:
In the above example there were only 35 characters of the main title (the original text is before …) displayed, because google already has interrupted the title before showing the brand.
Keep reading to find out more information about preventing Search Engines from re-writing the title tag.
There are no penalties for using a long title. Please use your judgment, and think like the person doing the search.
Pay attention to the keyword placement
Titles should begin with important keywords. And keywords that are of less importance could follow more towards the end.
Use dash (-), pipes, or vertical lines for text separation. Do not use commas, underscores, dashes or punctuations unless the keyword is written that way.
Make the main phrase short and simple. Avoid using (e.g., and, if, but, then, etc.) when writing these phrases to avoid turning them into sentences.
Don’t overdo SEO keywords
Although there is no penalty for using long titles in Google, putting too many keywords in titles, results in a bad user experience, and can get you in trouble. Example:
ticket sale, cheap tickets, cheap ticket sale, buy cheap ticket, cheapest ticket
Avoid using titles that contains a list of keywords or use the same keyword over and over. These titles are not effective to the person searching and can run you in trouble with search engines. Putting every version of a keyword in a title is unnecessary and inadvisable because search engine understands change of keywords.
Give every page a unique title
Unique titles help search engines find your content valuable and unique and increase the click-through rates.
It may be impossible to put a title for every page on the scale of hundreds or thousands of pages. But modern CMS and code-based templates should give you the ability to create unique and data-driven titles for important pages of your website. For instance: if you have thousands of product pages with a database of product’s names and categories, you can use them to create different titles like below:
Brand name, product category or product name.
You should avoid using default titles such as home or new page because google may think that you have a duplicate content on your website or even in other sites. In addition, such titles mostly reduce click-through rates.
You can ask yourself, if you would click on a main page that’s called product page or untitled?
Take advantage of your brand
If you have a well-known brand, you can add it to your titles to increase your click-through rates. We still suggest you add your brand name at the end of the title. In some cases, you may want to focus on your brand in pages such as “Home” or “About us”. As mentioned before, Google may add your brand to your title automatically. It is always highly recommended that you preview your search results.
Write for your customers
Titles are very important to SEO. Although, keep in mind, you should always write for those audiences that find your content valuable to increase click-through rates.
When writing your title tags, you should not only consider optimizing and keyword usage, but also the user experience.
When new visitor finds your brand in search results, your title is the first impression and the first thing they read about your brand. So, it is important to make sure your message is positive, clear, and accurate.