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By Sina Ouji 4 September 19

Importance of SEO in web design

Most web design companies focus solely on satisfying their clients’ aesthetic preferences, often overlooking the importance of an efficient website that attracts and retains customers. In reality, the user experience is of central importance in achieving this goal. While a visually appealing design may be attractive, it alone cannot guarantee traffic to the website. A web designer can create a website with stunning features and templates, but if users cannot access the website’s content and functionality, it is like a shopkeeper storing goods in a closet.

As a web designer, it is important to consider various factors, including the target audience, the right tools and technologies, different browsers and search methods, and most importantly, search engine mechanisms and algorithms. Moreover, it is essential to understand that Search Engine Optimization (SEO) is a critical part of the web design process, rather than a separate project to be undertaken after the design is complete.

What happens to a website without SEO?

The rule that people tend to appreciate something more when they do not have or lose it applies to the importance of SEO in web design. Analyzing the conditions under which a website is launched without SEO can help better understand the significance of incorporating SEO principles into web design.

The brand remains in desktops!

Without incorporating SEO into website design, a target brand can remain confined to desktops in homes or workplaces. With the majority of people using mobile devices for their online searches, a site that is not mobile-friendly risks losing up to 60% of its potential customers. Poor user experience (UX) can result in significant decreases in sales. However, with proper SEO implementation, a website can become responsive and mobile-friendly, allowing users to access and purchase services and products from anywhere.

Google knows your website as a spam

Simply using keywords excessively does not lead to improved search engine rankings. In fact, search engines may perceive such practices as spammy and penalize the website accordingly. However, by incorporating proper SEO principles into web design, keywords, title tags, images, and videos can be optimized and balanced, resulting in better search engine rankings. This is the key to achieving greater online visibility and driving more traffic to your website.

User is disregarded

When designing a website, it’s important to prioritize the user experience over search engines. However, incorporating SEO principles into web design can help balance the needs of both users and search engines, resulting in a better overall experience for visitors. Proper application of SEO principles can ensure that each page of the website is user-friendly, which in turn can help improve search engine rankings. By prioritizing user experience and optimizing for search engines, businesses can achieve greater online visibility and drive more traffic to their website.

The website decays!

Oh no! It doesn’t mean that your website will stink. Producing new and relevant content is a critical SEO principle that ensures a website remains fresh and relevant to its audience. Without new content, a website can become stagnant and unattractive to users. Additionally, it’s important to develop a content strategy while designing the website to ensure that it aligns with SEO principles. This strategy can help in determining how to integrate new content into the site while optimizing for search engines. By prioritizing fresh and relevant content in web design, businesses can drive greater online engagement and attract more visitors to their site.

A tangible example…

The importance of proper optimization was illustrated by our experience with a rhinoplasty surgeon’s website. We noticed a sudden decrease in our desired keyword ranking, which was caused by the Google Panda algorithm update. The algorithm deemed the website’s Q&A section as less informative due to its short format. To resolve this issue, we redefined the page as a Q/A schema for Google. This highlights the importance of staying up-to-date with algorithm updates and properly optimizing website content to maintain search engine rankings.

When designing a website, it’s important to consider whether each post type is search engine optimized before adding it to the user interface (UI). Fortunately, there is not a significant price difference between designing a website with SEO standards and one that is not optimized. In fact, a standardized design may be more cost-effective since it does not require additional costs for SEO services and major changes. It is crucial to entrust the design to experienced web designers who know how to build SEO-friendly websites. This ensures that the website is optimized for search engines from the beginning and can drive more traffic to your site. For more info or tips on how you can improve your SEO efforts, contact us right now.